June 20th, 1977, at a golf course in the very south of Sweden, a 21-year-old Sven-Olof Karlsson teed off at 2.15 am with a friend, in an attempt to break the then world record of 135 holes played in one day. Around 11pm, when it was no longer possible to see the ball, they had just finished their 153rd hole – they had broken the old record by 18 holes! In all they played for 20 hours without a break dressed in jeans and cotton polo shirts. Not only did that experience put Sven-Olof and his friend in the Guinness Book of Records, but it also laid the foundation of a dream –  to improve the golf experience through better clothes. In 1991, that dream came reality and abacus^® was born.

Success after success followed and today abacus^® are proud suppliers of golf team clothing to a growing collection of national teams including: Deutsche Golf Verein and Irish national golf team. Abacus has also dressed the European Solheim Cup team six times and has been a Ryder Cup licencee since 2010. Our clothing is also worn by staff and sold at legendary golf courses such as St. Andrews Links, Gleneagles, Lahinch, Le Golf National and Machrihanish. In the US, we can find it at Chambers Bay, The Los Angeles Country Club, Winged Foot, The Four Seasons, Vail resorts, The Ritz Carlton, Fairmont Hotels...